An official Spotify Island has been opened on Roblox, enabling users to create and share songs and activities while also interacting with simulated musicians. The streaming service made the announcement through a news statement.
Spotify Island is more of an ecosystem than a single island, as users may jump from one dynamic music-themed isle to another as the seasons shift. “Audio Oasis” refers to Spotify’s digital island, which contains a lush greenery scenery plus heart-shaped “Love” symbols spread across the peninsula that users may gather and trade for fictional products. The better a person’s position on the scoreboard rises, the greater hearts they get.
— Spotify (@Spotify) May 3, 2022
The melodious region also includes beat-making workstations by Soundtrap, a Spotify-controlled electronic music workstation that allows users to interact online, as well as other Easter eggs, including one that alters the immediate atmosphere from bright to black.
Through Spotify Island, we’re creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise. Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead.
According to the streamer, it plans to add thematic mini-missions, online meetups, as well as other special items, such as charged products, to its online environment. The company assures The Verge that all proceeds from the sale of products bearing the names of its musicians would go straight to them.
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There will be “additional chances similar to these in weeks to come” through working with musicians. K-Park, Spotify’s inaugural music-themed island for Roblox, would offer an immersive encounter with K-pop stars Sunmi and Stray Kids, as well as other musicians.
Spotify immerses users in a world of audio no matter how or where they’re listening. Now, with Spotify Island on Roblox, we’re bringing new, unique experiences to fans and artists alike.
First time ever, the streamer has entered the world of Roblox, a notion that has not yet been described outside comprising several simulated online places. Spotify’s foray into the highly-prized simulator is reminiscent of Spotify’s quest to build a footprint in the “metaverse,” as it calls it.