It’s named Gucci Town, and it’s a virtual metropolis constructed by Gucci in Roblox. The venue includes a park, a restaurant, and a store where gamers may buy customized products. Lovers of the series have already lauded the establishment’s achievement. This follows on the heels of Gucci announcing that it will partner with video game developers to market its goods. In January of 2021, for instance, the premium company hit the headlines for incorporating a few of their apparel into Pokemon Go.
In December, Gucci produced a bespoke Xbox Series X. As part of a collaboration with Roblox, Gucci Garden was available to the public for several days in May 2021. Guggenheim claims to have attracted more than 20 million visitors to its Gucci Garden in 2013.
As with Gucci Garden, the premium company anticipates the freshly established Gucci Township to be at the very least as popular. “The society has traditionally been the beginning step for building the experience,” Gucci Executive Vice President of New Business Commented Nicolas Oudinot.
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For this reason, we see the upcoming advancements as a two-way conversation involving Gucci and its loyal customers.” With the help of the Roblox audience, we’ll bring fresh concepts and visual images into the Roblox environment, since our artistic message is always changing, growing in accordance with the kaleidoscopic ambition of Creative Director Alessandro Michele.”
In fact, Gucci isn’t the only high-end apparel brand to work with videogame developers. Burberry has been partnering with Tencent to introduce its labeled stuff inside Honor of Kings, while Longchamp is cooperating alongside Niantic on Pokemon Go apparel collaborations with the help of Balenciaga.