Xbox has been the topic of the town in the last couple of weeks. One of the key companies in the console market in the current year, the green X logo has become synonymous with tons of things.
Furthermore, Xbox has spent their efforts and energy on numerous projects like Game Pass and more recently, Cloud Gaming. Many also think that cloud gaming will become the future, replacing physical media and even consoles.
One would think that the Xbox boss would be gaga about cloud gaming and its future. However, it seems to be otherwise. In the recent Wall Street Journal Tech Live event, Phil Spencer, the head of Xbox, was asked whether the medium will replace conventional gaming commodities. Spencer responds that he doesn’t have a vision for the future. Instead, he believes it gives customers more options.
“We just announced that 20 million people have tried cloud streaming”, says Spencer.
“It’s early. I don’t have a vision where everyone’s on the cloud and nobody’s buying hardware. I don’t think that’s the future, but I think giving customers a choice is a good business,”
Spencer says that Xbox’s approach has always been to give its customers more choices in how they play. They look at cloud gaming as an option for people to game.
“Our approach has been to give our customers a choice in how they play. We haven’t gone out and told people that they should not play on their PC or their phone or gaming console. We look at the cloud as an option for people, maybe when they’re away from their console or PC.”
Recently, Phil Spencerjustified the scrutiny the company is receiving from regulatory authorities over the proposed Activision Blizzard deal.