EA is apparently fed up with paying for the FIFA license, which has put the continuation of the highly successful and long-running franchise in doubt. Chairman Wilson reportedly complained to staff about the trademark the year before, saying it was “adversely affecting” the entire project. What will EA’s immensely successful sports franchise be named when it seems to be ditching the infamous FIFA name? As it turns out, we may have a solution.
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Business source Jeff Grubb claims on his podcast that the publisher would quietly rename the franchise as EA Sports Football Club – instead of committing millions and millions of euros for just a moniker and a title. Furthermore disclosed by the source is that FIFA has modified its copyright to cover video games, which suggests that the FIFA franchise would proceed in tandem with a fresh under a fresh production crew. It’s not clear if FIFA would use a prevailing production staff or if it would create its own.
“EA Sports Football Club is going to be the new epithet for the highly-successful videogame for them to contend with. Earlier, a notion had it that this was the title. I found patents for it. We should use caution since it may just be a facet of some new web service. I enquired this amongst my friends and acquaintances. That’s it; that’s what it’s called. It’s at least the name that’s now being used.”
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According to a statement published by VGC the previous week states that FIFA 23 is currently in the works, but subsequent games in the franchise would probably do away with the FIFA name altogether.
It was further alleged that Wilson attempted to eliminate the trademark so the programmers might concentrate on new innovative gaming types, claiming that FIFA organization has seemed quite keen that the franchise keeps to standard 11v11 action. These really are simply rumors at this point, but they might be a factor in EA’s apparent readiness to rename.
Change of names may have an effect on sales; this is particularly true if FIFA produces its unique videogames. Despite Grubb’s assertion that consumers would continue purchasing the titles since performance, and the sense of home is the element that is the most important, the rebranding might be a Publicity disaster for the publisher.
Until FIFA 23 is over and done with, the only fact players have to understand is that events might become increasingly confusing.